PROJECTS
Eyes On NY
Financial Services
Grand Central Physical Therapy
Friends of Roosevelt Park
Oral-B
Crest
Bounty
EYES ON NY
Eyes On Broadway | Eyes on the World is a New York City optometry chain that hadn’t updated their website in 10 years. They had outdated images, broken links, and limited information. There was no search engine optimization, and the site was very slow.
I managed a complete redesign and implemented the changes using the WordPress CMS. I wrote copy, selected images from stock sources and the store’s photographer, and updated software as necessary. I added content with SEO in mind, and created their first eye exam booking form. Within weeks, eye exam requests increased 10%.
Before
After
FINANCIAL SERVICES
As a writer and content strategist for credit card issuers and large insurance companies, I conducted keyword research, selected content topics, wrote articles, created content briefs for writers, and edited articles. The result was an improvement in ranking for important keywords, leading to an increase in accounts opened.
GRAND CENTRAL PHYSICAL THERAPY
My work for Grandcentralpt.net included website design, photography, writing, editing, video production and social media management. Many new patients have mentioned that the site’s content influenced their decision to choose this practice.
FRIENDS OF ROOSEVELT PARK
I created the first website for Friends of Roosevelt Park, a nonprofit organization that supports Theodore Roosevelt Park. The website drew many new people to the park, and brought in the group’s first online donations. I provided website design, photography, writing, video production and social media management.
ORAL-B
I created and updated content and e-commerce pages for a variety of products. I also participated in transferring the site to a new platform and implementing a redesign.
CREST
I created and updated content and e-commerce pages for products on Crest.com. I also created product pages for listings on Amazon.com.
